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About us


SOFIA ERHAN Bain Couture blures the line between swim and style by creating glamorous looks with distinctive elements designed for the independent woman meant to highlight their femininity and natural beauty.

Launched in 2020 as a luxury swimwear brand by Sofia Erhan, who, in addition of her medicine degree and also other fields of activity, had also experience the swimwear industry few years ago. It wasn’t until she began to explore her interest in fashion that she discovered she could translate her style and passion into a modern and effortlessly beachwear collection -simple, clean and sophisticated.

This brand new SE Neutrals collection is an authentic reflection of life and style of its founder. Rich in details, each ultra feminine piece is intended for the wearer to feel effortlessly unique fitting for every woman body. The collection is carefully crafted from high quality fabric with shape retention technology to smooth and sculpt the body, UV protection, resistance to chlorine, suntan lotions & oils, ensuring long term wearability.

Our signature workmanship are the soft hidden seams, known also as french seams – you will not be able to see the edges of the fabric. There are very flattering visually, both on the inside and outside the garment and it is also a seam that is very comfortable to wear and are far more elegant than the serged seams.

Everything is meant to be mixed and matched easily by using same details to all swimsuites and neutral colours matching each one and fitting every skin type. For these chic day-to-night pieces, the designer used metalic eco-friendly accessories for a unique high-end look.

SE suits are carefully made from  premium form-fitting fabric and eco-friendly accessories in Romania, supporting also the textil and apparel industry from economic setback.

We invite you to discover together our first new collection and we are confident you will embrace our products as much as we enjoy offering them to you.


With love,

Sofia Erhan

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